About me

Jon Bergmann


​What is good graphic design?
Graphic design is the process and art of combining text and graphics to communicate an effective message in the design of websites, logos, graphics, brochures, newsletters, posters, signs, and any other type of visual communication. Designers achieve their goals by combining the elements and principles of graphic design.

In addition to the obvious elements — images and type — graphic design elements include lines, shapes, texture, value, size, and color. Graphic designers for print and web pages use some or all of these elements to generate effective designs. The goal is usually to attract the viewers’ attention and sometimes to motivate them to take a specific action.

The elements of graphic design combine with the Principles of alignment, balance, repetition, proximity, contrast, and space to create effective page compositions. Principles of graphic design address ways in which a graphic designer can assemble the individual elements into a cohesive whole. Designers draw the viewer’s attention to an important element by placing the important element in the place where the eye naturally falls.